The Townships of South Africa are the biggest consumer database in the country, and there lives the entire spectrum of consumer profiles and levels.

They are a haven for brands looking to grow both in volume and value, and to reinforce their brand equity.

To help your brand tower above in this very important market, Keys Communicationshas launched an inescapable offering in the form of High impact Township Out of Home Media.

These are a select large and iconic sites that deliver awareness, entertainment and information in a disruptive, often large-scale and along social & culture precincts, that also engages the viewer with interactive elements such as WIFI.

High Impact Township Out of Home Media done in our exclusive High Definition Realism airbrush painting.

It offers brands such as MTV and YOUR BRAND more opportunities to employ creativity and grab people’s attention, because of their unmissable size and detailed art and in that they offer real time engagement and consumer response through the use of WIFI.

Contact us to find out how we can deliver high impact township OOH media for your brand.

How well do you understand the Township Route to Market and the Township Retail Shopper Experience?

There is a time and place for every shopper experience eKasi (In the Townships). If you understand this simple theory, you will see the role of every type of outlet eKasi, formal and informal, and how they all co-exist without fail but continue to prosper, much to the delight and convenience of the shopper and the growth of the Township Economy.

Formal retail at the mall is ideal for the monthly Stock-Up experience, when shoppers visit the mall at the end of the month to fill trolleys with goods meticulously jotted down on a long list, hoping the products will last for 30 days, but obviously that never happens.

And as such they will need to occasionally Top-Up, and for this they need an outlet within walking proximity to their place of residence, and this would generally include the township Supermarket/Superstore and/or Spaza Shop.

This basket generally includes essential items such as sugar, salt, bread, maize and basic perishable foods such as fresh produce and meat.

Last part of the Township Shopper experience is the Pop-In, this is generally by a pedestrian Shopper en route to home, play or work.

It is an unplanned visit to the Spaza Shop, and generally you Pop In to buy stuff you just remembered you need, such as soap, cigarettes, snacks, salt or any seasoning, even airtime.

The existence of the Spaza Shop/Informal Retail POS does not explain the non-existent of other Formal Retail Outlets eKasi, in fact it is imperative for Formal Retail to increase their footprint and awareness in the Townships to be able to take advantage of this ongoing Township Shopper Experience with the biggest Shopper/Consumer Database in the Country ensuring continuous access to goods and services eKasi.

A special shout out to the Spar Group for understanding this insight and assignment, and for acknowledging their role in the Township Shopper Experience.

If you need more insight about the Township Route to Market and Retail Shopper Experience, contact the good folks of Keys Communications.

In 2021, touch-free powered solutions, such as QR Codes have made a huge come back in the marketing fraternity, township audiences and main market.

In the wake of the pandemic, kickstarting a touchless world of engaging the majority by checking if they are registered for elections via Quick Response (QR) code on Township Wall Media placed across all 9 provinces is ideal and just the responsible thing to do.

A QR code is a 2D barcode that can be scanned by a smart phone’s camera to transfer information to the user via cell phone.

QR codes remain a creative way to drive traffic and connect with your audience, used in conjunction with analytics so you can see how many people are viewing your QR code and how many people are responding to your call-to-action.

The IEC registration drive is a fine example of best way to use Quick Response codes in a marketing campaign with a call to action to the masses.

The current IEC Township Wall Media Campaign by Keys Communications is QR Code enabled and speaks directly to the largest audience database in South Africa.

For more on the art and science of Township Wall Media don’t be shy to drop us a line and ask for Kabelo.

Targeting consumers/audiences in unexpected ways and unconventional places is what makes Alternative Urban Out of Home by Keys Communications so powerful in the streets.

With sites already in the heart of urban streets, Brands that are brave enough to play and advertise in these spaces are an instant part of the culture and will immediately reap the reward/s of what it is to be a part of the streets.

This involves ownership and protection of your advertising messages and a certified relationship with the street audience and youth of our country.

See this phenomenon in action with the Wild Posters campaign Netflix did with Keys Communications, taking advantage of this adaptive marketing practice, to tease and create intrigue in urban streets about JIVA series on NOW STREAMING on Netflix.

We placed Wild Posters in known urban street culture and youth sites 24 hours before the launch of JIVA, AND again 24 hours before the series started streaming. The application of these posters in all prescribed locations were created over 24 hours across 3 cities.

I am going to be real with you, if you truly want to perfect the technique that not only grabs the attention of our youth, but also the attention of the streets and it’s culture, now is the time to holler at the folks at Keys Communications on info@keyscommunications.co.za – no cap the best cats to link up with for this type of dope stuff. (Or simply complete the form and we’ll come back to you.)

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