Adventurous Consumers seek out experiences and collaborations that cross social boundaries, cultures and backgrounds.

They are curious, unconventional and open-minded, providing a captive audience for brands that wish to activate within this progressive and growing space.

The rise of the adventurous consumer has led to new discoveries and collaborations, with new consumption ways, and innovative ideas being affected as a result.

It should come as no surprise that Keys Communications is at the forefront of this new marketing alliance, responding to the rise of the Adventurous Consumer with edgy Ambient Branding offerings and solutions. Look out for our stand-out immersive sites around the Maboneng Precinct, Braam, Melville, and other urban social & cultural spaces that hope to capture the hearts and minds of the worldly Adventurous Consumer.