QR Codes and OOH Marketing

QR Codes and OOH Marketing

In 2021, touch-free powered solutions, such as QR Codes have made a huge come back in the marketing fraternity, township audiences and main market.

In the wake of the pandemic, kickstarting a touchless world of engaging the majority by checking if they are registered for elections via Quick Response (QR) code on Township Wall Media placed across all 9 provinces is ideal and just the responsible thing to do.

A QR code is a 2D barcode that can be scanned by a smart phone’s camera to transfer information to the user via cell phone.

QR codes remain a creative way to drive traffic and connect with your audience, used in conjunction with analytics so you can see how many people are viewing your QR code and how many people are responding to your call-to-action.

The IEC registration drive is a fine example of best way to use Quick Response codes in a marketing campaign with a call to action to the masses.

The current IEC Township Wall Media Campaign by Keys Communications is QR Code enabled and speaks directly to the largest audience database in South Africa.

 

For more on the art and science of Township Wall Media don’t be shy to drop us a line and ask for Kabelo.

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