3D Intractive WiFi-enabled Walls in the Township

We’ve launched another exciting campaign, stepping into a world where imagination knows no bounds.

It’s a campaign designed to ignite your senses, challenge your perceptions, and take you on an unforgettable journey.

At Keys Communications, we are constantly pushing the boundaries of creativity and innovation in the world of Outdoor Township Advertising. Our latest campaign introduces our innovative 3D interactive, Wi-Fi-enabled Walls, which have been creating quite a buzz in the townships.

These remarkable walls have the power to captivate audiences’ day and night, delivering immersive experiences that leave a lasting impression.

The launch of this Disney campaign in collaboration with the Publicis Groupe was a seamless integration of interactive, high-definition artwork with a social media activation. This unique combination brought the brand to life in the township communities, fostering engagement and making it a topic of conversation among both young and old.

We firmly believe that such moments highlight the true power of marketing and its ability to connect with audiences on a personal and interactive level.

We understand the importance of standing out in a crowded market, establishing your brand as the go-to choice, and forging meaningful connections with your target audience.

Our 3D interactive, Wi-Fi-enabled Walls provide an unparalleled platform to elevate your brand’s presence in the township community and make a lasting impact.

If you are looking for innovation in your creative execution, Keys Communications can help you achieve these goals.

Ready to unlock the full potential of your brand in the largest consumer database in Africa? Get in touch with Keys Communications today.

Ultra High-Definition Airbrushing and 3D Effects to Elevate your Brand

by admin 3D From the Author High Definition Airbrushing News

We are proud to announce one of our latest campaigns that embarked on a 3D Township advertising journey to drive traffic to our client Burger King’s restaurant in Jackal’s Creek Corner.

The aim of this campaign was to build a strong brand presence in the high traffic location of Cosmo City, using our finest production finishes of Ultra High-Definition airbrushing and 3D effects on Township Wall Media to catch the attention of each passer-by.

The use of Township Wall media as a canvas for this campaign was a deliberate choice – it was about creating connection with the Township audience through a message that resonates with them.

At Keys Communications, we pride ourselves in being at the forefront of outdoor Township advertising. We believe in building unique relationships with our clients to deliver innovative campaigns that drive results.

Elevate your brand today with our 3D interactive Township Wall Media, become the centre piece of conversation within the largest consumer database in Africa.

Contact Keys Communications today to get your brand noticed!

The Township: A Sophisticated Consumer Database

by admin From the Author News

Did you know that an astonishing 58% of Township residents belong to Stokvels, with 19% contributing to more than four Stokvels monthly? This includes Stokvels for property purchases, bypassing mainstream finance channels.

The Township must now be recognised as a sophisticated consumer database.

Research has shown that insufficient access to financiers has led Township residents to increasingly turn to Stokvels.

The Township must now be recognised as a sophisticated consumer database. The Township market is the next big thing, and it’s time to tap into this market with a strategic marketing and media plan that caters to the needs of this demographic.

The Township market is the next big thing, and it’s time to tap into this market with a strategic marketing and media plan that caters to the needs of this demographic.

I urge financial institutions to recognise the economic potential of the Township market and give Township residents the access they need to purchase homes through traditional channels.

Bring your investment in the growing township economies with Keys Communications.

Contact Keys today to find out more!

The Power of the Township Market

by admin From the Author News

Creating Job Opportunities and Driving Economic Growth in Africa

The recent State of the Nation address highlighted the significant role that the Township market is playing in creating job opportunities in Africa. This is a testament to the resilience and entrepreneurial spirit of the Township community. As such, brands need to start analysing their advertising strategies around the growth of the Township market, as the largest consumer database in Africa.

The Size of the Township Opportunity

The Township market is made up of millions of individuals who reside in urban areas, but who do not have access to the same resources as those in more affluent communities. These individuals are resourceful and have created their own micro-economies, where they trade goods and services within their communities. This has resulted in the creation of thousands of jobs, from street vendors to small business owners.

Township market accounts for 38% of South Africa’s total consumer spending.

However, the Township market is often overlooked by brands who focus their advertising efforts on more affluent communities. This is a missed opportunity, as the Township market has tremendous buying power. According to recent statistics, the Township market accounts for 38% of South Africa’s total consumer spending, which amounts to over R600 billion. This figure is expected to grow even further as the Township market continues to expand.

Tapping into the Township market

This starts with analysing your advertising strategies. The traditional methods of advertising may not work in this market, as the Township community values personal relationships and word-of-mouth recommendations. This means that brands need to focus on building relationships with the Township community, which can be done through targeted marketing campaigns and partnerships with local businesses.

In addition, brands need to consider the unique needs and challenges of the Township community when developing products and services. This means understanding the cultural nuances of the community and creating products and services that are relevant to their needs. This approach not only benefits the Township market but also creates opportunities for brands to expand their customer base.

The Township market is a significant contributor to the African economy and is creating job opportunities for millions of individuals.

In conclusion, the Township market is a significant contributor to the African economy and is creating job opportunities for millions of individuals. Brands need to start analysing their advertising strategies around the growth of this market, as it is the largest consumer database in Africa. By building relationships with the Township community and creating products and services that are relevant to their needs, Brands can tap into this market and drive growth for their businesses and the economy as a whole.

Contact Keys today to find out more!

Township Property Market Potential

by admin Inspiration News

Are you overlooking the property market potential of the Township market?

With over 4000 homes bought and sold just in Soweto in 2022, valued at approximately R2.2 billion, and over 1000 properties already on the market in the first week of January 2023, representing a R673 million opportunity for financiers, the Township market should not be ignored.

Notably, the largest demographic of homebuyers is between the ages of 36 and 49 years, with the largest demographic of homeowners over the age of 65 – this indicates the significant growth potential of the property market within the Township over the next 5 to 10 years.

With a strategic media approach, financial institutions can unlock the economic opportunities presented by the Township market.

Now is the time to prioritise the Township market and recognise its potential with Keys Communications. Contact us for an obligation-free quote today!

Rising Star for Innovation OOH Award

by admin Awards News

What an honour to be recognised as the Rising Star for Innovation in OOH by the GroupM team.

We are grateful for the opportunity to present our work as the largest network of Township Wall Media in South Africa, with 831 sites in 51 of the biggest Townships across all 9 Provinces.

As the Township community represents 52% of the overall consumer market in South Africa, worth R 400 Billion annually, this recognition from GroupM is a true testament to the achievements of our vision to develop a product that would bridge the divide between brands and a captive audience and to “Occupy All Streets.”

Our innovative airbrushed Out-of-Home Media techniques are backed by the behavioural insights of the South African market, communities & audiences currently reaching approximately 6 Million Township and Urban consumers daily.

As GroupM shapes the next era of media, we too are grateful for the partnership and the recognition of our creative executions and our high level of service.

As the year draws to a close, all of us a Keys Communications wish you a happy and healthy transition into 2023.

As we reminisce on the year behind us, we look ahead with a sense of gratitude for all the learnings of the past and renewed energy to face what the New Year has in store.

#southafrica #ooh #townshipadvertising #marketingandadvertising #township #outofhome #advertising #keyscommunications #outdooradvertising

View the video here Keys Communications

Walls are centre pieces of communication

by admin News

As part of our 𝐨𝐧𝐠𝐨𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 to help brands communicate with and engage 𝐓𝐨𝐰𝐧𝐬𝐡𝐢𝐩 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 more deeply, we are consistently innovating to ensure that our Walls aren’t just Walls, they are the 𝐜𝐞𝐧𝐭𝐫𝐞 𝐩𝐢𝐞𝐜𝐞𝐬 𝐨𝐟 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 that connect Brands with Township consumers, building memories and long lasting relationships.

𝗧𝗵𝗲 𝗠𝗲𝘁𝗿𝗼 𝗙𝗶𝗯𝗿𝗲 𝗔𝗻𝗴𝗲𝗹 𝗪𝗶𝗻𝗴𝘀 𝘄𝗶𝘁𝗵 𝗪𝗜𝗙𝗜 𝗘𝗻𝗮𝗯𝗹𝗲𝗱 𝗪𝗮𝗹𝗹𝘀
In addition to our 𝐠𝐫𝐨𝐮𝐧𝐝 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐖𝐈𝐅𝐈 𝐄𝐧𝐚𝐛𝐥𝐞𝐝 𝐖𝐚𝐥𝐥𝐬 that track the 𝐀𝐜𝐭𝐮𝐚𝐥 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐩𝐞𝐫 𝐬𝐢𝐭𝐞, we have now 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 3𝐃 𝐖𝐚𝐥𝐥𝐬 that take Brand Communication beyond the visual 2️⃣ dimensional world into the Magical world of 3D interactivity.

MetroFibre Networx 3D Angel wings are enabling communities to interact with MetroFibre in a way that has, up until now, been inaccessible .

𝗪𝗲 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂!
Let us help you build Innovative outdoor campaigns that Invoke
✔️Emotion
✔️Excitement
✔️Wonder

Creating long term memories that connect brands to their target audiences more deeply & meaningfully.

#branding #keyscommunications #township #communication #consumerinsights #3ddesign #conversationsthatmatter #outdooradvertising #oohadvertising #oohmedia

Soar this womans day

by admin News

This Woman’s Day, Keys Communications honours the women who have been the pulse that brings life to our business and have grown us throughout our journey to “Occupying all Streets.”

Founded by industry Social Champion Anisa Kale, Keys Communications has been successfully facilitating brand access to the township since 2009. Anisa Kale is Keys Communications.

As a female-founded company, we take pride in opening opportunities for women to thrive with us. Our business model puts females first.

We currently have 226 active sites, where 146 of them belong to women.
We incentivise our majority female-run homes and over R18-million is circulated within our township economies.

These families have been earning recurring monthly income from Keys Communications for the past 13 years with 100% circulation of revenue within the townships we serve.

Our wall-leasing model has empowered and continues to empower the households we are in partnership with.

Change happened in Mzansi when women decided to occupy the streets.
We are continuing from the road paved by icons.

View the video here

#SheIsKeys #WomansDay2022 #FierceFemaleFacts #Leadership #KeysCommunications

High Impact Township OOH Media

by admin News

The Townships of South Africa are the biggest consumer database in the country, and there lives the entire spectrum of consumer profiles and levels.

They are a haven for brands looking to grow both in volume and value, and to reinforce their brand equity.

To help your brand tower above in this very important market, Keys Communicationshas launched an inescapable offering in the form of High impact Township Out of Home Media.

These are a select large and iconic sites that deliver awareness, entertainment and information in a disruptive, often large-scale and along social & culture precincts, that also engages the viewer with interactive elements such as WIFI.

High Impact Township Out of Home Media done in our exclusive High Definition Realism airbrush painting.

It offers brands such as MTV and YOUR BRAND more opportunities to employ creativity and grab people’s attention, because of their unmissable size and detailed art and in that they offer real time engagement and consumer response through the use of WIFI.

Stock Up, Top Up, Pop in…

by admin News

How well do you understand the Township Route to Market and the Township Retail Shopper Experience?

There is a time and place for every shopper experience eKasi (In the Townships). If you understand this simple theory, you will see the role of every type of outlet eKasi, formal and informal, and how they all co-exist without fail but continue to prosper, much to the delight and convenience of the shopper and the growth of the Township Economy.

Formal retail at the mall is ideal for the monthly Stock-Up experience, when shoppers visit the mall at the end of the month to fill trolleys with goods meticulously jotted down on a long list, hoping the products will last for 30 days, but obviously that never happens.

And as such they will need to occasionally Top-Up, and for this they need an outlet within walking proximity to their place of residence, and this would generally include the township Supermarket/Superstore and/or Spaza Shop.

This basket generally includes essential items such as sugar, salt, bread, maize and basic perishable foods such as fresh produce and meat.

Last part of the Township Shopper experience is the Pop-In, this is generally by a pedestrian Shopper en route to home, play or work.

It is an unplanned visit to the Spaza Shop, and generally you Pop In to buy stuff you just remembered you need, such as soap, cigarettes, snacks, salt or any seasoning, even airtime.

The existence of the Spaza Shop/Informal Retail POS does not explain the non-existent of other Formal Retail Outlets eKasi, in fact it is imperative for Formal Retail to increase their footprint and awareness in the Townships to be able to take advantage of this ongoing Township Shopper Experience with the biggest Shopper/Consumer Database in the Country ensuring continuous access to goods and services eKasi.

A special shout out to the Spar Group for understanding this insight and assignment, and for acknowledging their role in the Township Shopper Experience.

If you need more insight about the Township Route to Market and Retail Shopper Experience, contact the good folks of Keys Communications.