The Role of Marketing

The Role of Marketing

The role of marketing has evolved from creating demand to creating & sharing solutions & enabling conversations that matter.

This change could not have come at a better time, than TODAY, during a heavy period of uncertainty.

For Keys Communications it is a heavy crown to bear, where our existence is based on sharing brand news & information to the largest population & consumer base in the country, the Township Market and Audience.

This audience has been known to lag behind in getting on board when there is a crisis, due to disadvantaged economic & social conditions.

Our biggest responsibility here is to empower people with knowledge, challenge brands to get in touch with their brand’s heart, keep the channels of communication open and educate!

Keys Communications has partnered with COVID-19 Prevention Network (CoVPN) on a Covid-19 Campaign across all SA Townships. The CoVPN was formed by the National Institute of Allergy and Infectious Diseases (NIAID) at the US National Institutes of Health to respond to the global pandemic. Using the infectious disease expertise of their existing research networks and global partners, NIAID has directed the networks to address the pressing need for vaccines and monoclonal antibodies (mAbs) against SARS-CoV-2.

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South Africa is going into a very important period in our social history, the year-end festive season, this is the one period where people breath to connect. It is during this very time that the largest South African community needs the most education and information for their survival. Our role as Marketeers and more so Township Media Specialists is heightened to share information, create demand, create and share solutions.

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Need relevant convergence points in Township consumer paths to empower communities and share important messages? Get in touch with us today.