Townships are changing
The township is constantly changing and accessing media channels is on the rise.
There is so much significance in understanding specific Township channel targeting, strategies and use.
A common misunderstanding is that township consumers have shopping behaviour and preferences that are vastly different to suburban consumers.
Take banking for example, 40% of Township Consumers do personal banking on a daily basis, compared to 47% Suburban Consumers.
𝗗𝗮𝘁𝗮 𝗦𝗼𝘂𝗿𝗰𝗲: 𝗞𝗲𝘆𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀/ 𝗧𝗚𝗜 𝗦𝗔 𝟮𝟬𝟭𝟴𝗕 𝟭𝟮,𝟰𝟮𝟴
Interested in knowing more about usage per product category and brand between consumer types, and how to access these consumers in the Townships?
Contact us and let’s start!