Our Proprietary Tools
Our Experience in the marketing fraternity, and affinity in South African Townships has led us to establish tools that will benefit both advertiser and ourselves to justify the use of Township Wall Media, and continue to support their brands and product in our markets and Townships.
Research On Township Wall Media
Just when you thought we could not do better than High Definition Airbrushing, the highest, and best production finishes on Township Wall Media, we decided to go beyond, we listened to you.
On the 4th quarter of 2013 Keys Communication teamed up with the globally renowned and knowledgeable Millward Brown and commissioned research on the effectiveness of Township Wall Media, yes another 1st on Township Wall Media from Keys Communications, and the results are just as awesome: Not only is Township Wall Media as effective as Billboards, effectively placing Township Wall Media in mainstream Out of Home Offering, we have also established that Township Wall Media has better and deeper penetration, and costs less than traditional billboards … Give us a call for a detailed presentation on this awesome milestone in Township Marketing and Promotions.
Township Wall Media gives access to a captive audience, in their daily occasions, be it going to a place of leisure, work or school, this is specifically made possible by Keys Communications OBOS Model – This is *consumer* Occasions Based Outdoor Media Solutions™. OBOS follows township consumer parts to give you greater impact and a wide range of opportunities. Many brands have benefited from this great and fantastic process.
High Definition Airbrushing
Given the shortcomings of Out of Home Advertising in SA Townships, and how Media Owner suffer in costs, and the advertiser’s inconvenience, we picked up and have always known the following:
- Billboard PVC eKasi (Townships) works perfectly as waterproofing material for shacks eKasi
- Billboard PVC and Mash Material eKasi (Township) works perfectly as Shade Material for Barber and Township Trading Stalls
- Vinyl Application on Wall Media has a Kids Peeling Effect, after school, Kids love peeling of these while walking back from from school
What if we told you, your problems could be close to over? And that Township Media could regain its lustre?
Introducing High Definition Airbrushing! This is highest form of Township Wall Media Production Finishes, by Keys Communications, Township Media Specialists.
- With High Definition Airbrushing, Keys Communications can paint anything on a Township Wall Surface.
- With High Definition Airbrushing, Keys Communications can give you a wide coverage, and access into South African Townships, all of them!
- With High Definition Airbrushing, Keys Communications can help your brand empower local communities through the ABCD Model, this is Asset Based Community Development model, this models allows you to advertising on main arterials in the Townships, while allowing you to improve Social Economic conditions of Township people through renting their space, and providing them with an income
- With High Definition Airbrushing, Keys Communications will give you access to SA Townships with Township Wall Media which enhances visual environment and form land marks that couldpositively be associated with your brand, and provide top of mind awareness, this is when people speak about the “Clover AMASI Wall in Maponya Mall” and even direct traffic as such, or even ask the taxi driver to stop at a particular point
With High Definition Airbrushing, Keys Communications can provide longevity to Township Out of Home Platforms, because it is permanent paint that cannot be peeled, or taken off, or cut off.
ABCD (Assets Based Community Development Model)
Keys Communications uses the ABCD Model, which fosters community affinity and loyalty to brands/products and services. ABCD = Assets Based Community Development Model, this is using existing Township resources, including people, knowledge and structures for mutual benefits between the advertiser and the community. This is in employing locals, and assisting locals with income from wall murals, and at time building murals for local home owners for purposes of advertising, this in turn grants brands/product/services 24hr Access into SA Townships.
Lebo's Soweto Bicycle and Tuk Tuk Tours
The 1st is on the Soweto Tourism Craze, Lebo's Soweto Bicycle and Tuk Tuk Tours. We have 80 Bicycles, and 4 Tuk Tuks for your Branding Opportunities. This opportunity will give you access to Township Visitors, Local, and Residents. International and Domestic, Executives, and Economy Visitors. But one thing for sure is that you get all these consumers at their captive self, and a headspace that is willing to receive media messages, willing to take in anything the Township has to offer! Get off your traditional way of doing things, Brand on a Bike! Soweto Bicycle Tours and Keys Communications!